Consulting Advisory Services


For all organizations, nothing captures the immediate attention of every stakeholder like top-line revenue. Whether a business is faced with flat or declining revenue, hyper-uncontrolled growth, a disengaged management team, changing and challenging conditions, or a lack of capital to fund operations and growth, having a proven and experienced Chief Revenue Officer is essential to not only survive, but to thrive in an ever-changing global economy.

A qualified CRO is fundamental to any organization needing to grow revenue, one who leads, aligns, unifies, and is ultimately accountable for the marketing, sales, and customer success teams. In doing so, the customer’s journey is positively influenced and impacted, resulting in a life-long customer and advocate.

The mission of CROs2GO is focused… to help clients grow top-line revenue by creating a results-driven, comprehensive system of revenue growth, resulting in a business that is built on a solid foundation and poised to weather any situation.

Practice Leaders –  Brian Dunkel and Mark Quesenberry



Below is a list of common problems, presented in a question-based format, that have a devastating financial, mental, and emotional effect that permeates throughout the organization.

  • Are you suffering from flat or declining revenue, or hyper uncontrolled growth and are exhausted from spinning your wheels trying to fix the problem?
  • Are your marketing, sales, and customer service teams siloed and misaligned, seemingly working against each other rather than with each other?
  • Do you have a simple, comprehensive, and documented revenue generation system that is scalable and sustainable, or are your efforts ad-hoc and sporadic, reacting to the emergency of the quarter or the closing month?
  • Is your organization product-centric driven by internal wants and operations, or is it customer-centric, providing innovative value and solutions that are demanded by the market?
  • Do you have an effective way of generating, capturing, and converting leads obtained by both inbound digital marketing and outbound direct sales efforts?
  • Do you have the proper tools and technology to support your teams revenue efforts, or are your tools and technology driving you?
  • Are your marketing and sales teams lacking a leadership development program and plagued with low employee engagement, low productivity, and suffering retention and recruitment difficulties affecting the entire organization?


Solutions and Results

The results our clients expect, and the outcomes they experience, run the full gamut beyond just monetary benefits.

  • Financial – A substantial increase in scalable and sustainable revenue
  • Simplicity – A revenue generation system built on a simple, proven, and comprehensive methodology
  • Valuation – A higher valuation for shareholders in both in income and equity appreciation
  • Opportunity – The ability to take advantage of new opportunities and new markets through value-innovation
  • Focus – A high-performing, engaged, and cohesive marketing and sales-centric business
  • Peace – A greater well-being for the business owner, senior executives, and the organization
  • Significance – An increase in the value provided to all stakeholders, including customers, colleagues, suppliers, and the community


Areas of Expertise

Aligning and unifying the goals, strategies, tactics, and the people of marketing, sales, customer success, and cross-functional departments, including finance, operations, production, HR, and information technology.

  • Marketing – marketing insights and strategy; go-to-market positioning; branding, messaging, and advertising; metrics and analytics; product development and pricing
  • Sales – Sales planning, forecasting, and reporting; sales operations, CRM administration, and pipeline management; sales methodologies and processes; talent and territory management; lead gen and marketing automation
  • Customer Success – customer satisfaction and retention; recurring and referral revenue systemization
  • Leadership Development – organizational structuring and culture development; talent recruitment and training; performance management and incentivization


Industry and Situational Practice Groups

The 2GO Group has established expertise in more than 24 industries and situational practice areas. Situational practice areas include, but are not limited to start-ups and rapid growth, mature businesses with flat revenue trends, businesses with declining revenue trends in need of a turnaround, and situations in which the owners are wanting to exit, and or are in need of pre M&A advisory services.


CROs2GO is uniquely different from other firms and is positioned to offer significant value to our clients by interweaving both advisory, staffing, and recruiting capabilities, each supporting and enhancing the other. This arrangement enables us to assess and respond quickly and appropriately to the requirements of our clients’ needs, based entirely on the situation at hand. We offer a full spectrum of solutions to fit your needs and budget, ranging from half-day workshops to consulting projects, all the way through to the placement of full-time executives and staff.

Consulting Projects: When you have specific concern with a defined objective, a project-based engagement enables you to plan and execute a project using a 3-step plan of action: assessment, review of recommendations, and the implementation of solutions. Such a project occurs within a specific budget and or timeframe. Our consulting CROs are available to start project-based engagements within 7 business days after the initial consultation and will provide immediate value to you and your organization.

Part-Time CRO: In some cases, the cost of engaging a full-time CRO may be cost- prohibitive based on current circumstances. CROs2GO provides ongoing part-time CRO services to ensure that you have the resources necessary to generate and grow revenue. We work with your executive team to identify the amount of time and effort needed and customize your ideal part-time marketing and sales solution.

Full-Time Interim CRO: Occasionally, you may need an interim CRO for a vacated position while you search for a for a regular, full-time replacement. CROs2GO maintains a pool of qualified talent to ensure we fill roles you need on a timely basis.

Full-Time Direct-Hire: As your organization grows, we assist you in hiring the right long-term executive or staff members you need. We help you find the right marketing or sales person who meets job competencies, aptitude and cultural fit.

Coaching: We offer executive coaching programs to senior executives who wish to do the work themselves. Typical coaching programs are one-hour sessions held each week, four times per month, for a duration of 3 to 12 months.

Workshops: We offer topic customized workshops for small groups, typically in half and full day sessions.


How CROs2GO is Different: The Best of 2 Worlds

CROs2GO offers the best of two worlds, advisory and recruiting services. The 2GO Group Recruiting Team uses a proven process to ensure positive staffing and hiring outcomes when placing executive and staff candidates in both short-term and long-term positions to support your business.

A unique element of CROs2GO is the alignment of our recruiters and our fellow team members at CFOs2GO, CIOs2GO, Accounts2GO, and IT2GO. This integration provides access to industry and situational experts that enable our recruiters to understand the demands of the roles needed to be filled.  It also allows our recruiters to integrate a consulting CRO into the recruiting process in order to assess the marketing and sales leadership and management skills of a candidate.

With a proprietary database of more than 50,000 candidates, insights gleaned from more than 100,000 phone interviews, countless conversations with candidate references, plus more than 10,000 face-to-face interviews, our proven recruiting process reliably develops relationships with high-quality and highly-qualified candidates across many areas and levels of expertise. Clients can count on placement of qualified candidates who are an ideal match to the situation at hand, a shortened recruiting cycle, lowered hiring costs, and the mitigation of hiring risk.

CROs2Go Blog

May 14, 2020Revenue System Reboot

It is May 2020, and we are in the middle of a global pandemic, nothing­ … Read More


Eyeglasses and books on the laptopCheck out our Resource Center and discover useful articles, links to relevant industry sites and whitepapers on the finance industry covering topics from strategy to day-to-day operations. You’ll find back issues of the CFOs2GO newsletter “The Issue”, and webcast recordings of talks by our Partners. READ MORE

Looking to stabilize your business for the future?

Call us on (925) 284-8300 for help with Main Street loans and options beyond that. Join us for our upcoming webinars on ways to strengthen your financial health.